Untold is an organisation that works with young men in prison to teach them skills before they are released. In collaboration with HMP Isis, the Design Against Crime Research Centre and CSM, colleagues at Here help sessions in the prison to teach a small group about graphic design and branding. The wordmark was the outcome of this process.

Back at the studio, the team wanted to add an aspect to the identity to make it more expressive and individualistic, to represent the unique visions of all the young men Untold was seeking to help. Towards this end, I helped develop the identity further to make it generative and interactive.

In JavaScript I wrote some code that drew a line in and around the letters of the wordmark. On Untold's website, visitors could play with the logo themselves. If left alone, the line would animate itself.