Working with one of the creative partners at Here, I designed a generative identity for the new company MindFidelity. The product involved taking fields recordings in natural spaces with 12 microphones. This recording would then be recreated with a 1:1 mapping of mic-to-speaker.

To illustrate the nature of the product we designed an identity that would serve as a metaphor for the process (the world coming into a room) as well as move in real-time to the recorded sounds.

So the client could create all the version of their identity, I designed and build an application (for Mac and Windows) that could generate SVGs and PNGs of the logo at various scales and aspect ratios, with and without the logo. It could also render videos of the logo animating to forest sounds.

Using the ControlNet tool built into Stable Diffusion (the open source AI image synthesis tool), I generated image of the logo expressed in the locations of the recordings.